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Employer Brand
Content Program

Built for
workplaces
to attract
top talent.

Behind the camera for

REA Group Coca-Cola Toll IFM Investors Latitude Telix Victorian Government Australia Post Origin

The Problem

Is your
employer
brand invisible?

Even organisations with strong cultures can be invisible in the market. It's not that they don't care. It's that nothing turns their people and culture into consistent visibility.

01 Your culture is strong
but the market can't see it

You know what it feels like to work here. The market doesn't.

02 You're not on the radar
of top talent

Top candidates choose what they already recognise. If you're not visible, you're not in the conversation.

03 Competitors look more attractive to candidates

They probably do. They look better because they're more visible.

04 Producing content
drains your team's time

Content competes with everyone's day job. So it gets done when there's time. Which usually means it doesn't.

The Answer

Your people are your most powerful brand advocates.

Great stories already live inside your organisation. The program turns them into ongoing content.

The Framework

The Amplify
Method.

This is not a campaign. It's not a one-off project. It's an ongoing content system.

01Strategy

Craft the
ultimate
game plan

Each month, we align on strategy and set the direction for the next 30 days. The stories to tell, the people to feature, and why it matters.

02Capture

All you
can shoot
in one day

We fit as many stories as possible into a single shoot day, capturing what it's really like to work at your organisation.

03Amplify

Your
employer
brand

Your first video is delivered within five days, ready to post. From there, visibility builds and compounds over time.

Watch The 4-Minute Overview

What's Included

From concept
to completion.

One retainer, one system, one team that owns the whole thing. No hidden costs, no scope creep.

01

Monthly Strategy

Strategy Session

A monthly session to plan the stories, the people and the content for the month ahead.

02

Pre-Production

Production Planning

Locations, people and schedules locked in upfront, so the shoot day runs smoothly.

03

Production

Film Shoot

A dedicated production day led by a director and cinematographer capturing both cinematic and mobile content.

04

Post-Production

Unlimited Edits

All edits and outputs included.
No revision caps. No hidden costs.
No compromise on craft.

05

Client Portal

Command Centre

Your personalised client portal for every asset we produce. All your schedules, masters and files organised in one place.

06

Cadence

Ongoing Monthly Output

A steady flow of content, month after month, without draining your team's time.

Success, Defined

Success is when the right candidates already want to work with you before they apply.
— The Sutori Philosophy Measured in culture fit, not vanity metrics

Case Study · REA Group

Ranked one
of Australia's
best workplaces.

Great Place to Work® · Best Workplaces™ in Australia 2025

Unfiltered Client Feedback

Straight
from the
inbox.

These aren't testimonials we asked for.
They're real messages from clients, sent in the moment.

I am being BOMBARDED with overwhelmingly positive feedback on the blind ranking challenge!!
I have never been messaged by so many people about a video.
The video is now complete! I just wanted to say a big thank you for all the effort you've put into this. Your attention to detail, responsiveness to feedback, and creative input have made the process really smooth and enjoyable.
We all LOVE this! Awesome pace, awesome music, love the energy!
It's been great working with you on this, and I really appreciate your support in helping us get everything ready for Monday's launch. Couldn't have done it without you!
Thanks for turning this around so quickly. Appreciate your team's incredible work ethic 🙏

Become the
obvious choice
for top talent.

Answer two quick questions, then pick a time that suits.
We'll walk you through how the program works and
what it could look like for your organisation.

See If We're A Fit